The Minister if Art, Culture and Creative Economy, Hannatu Musa-Musawa on Wednesday revealed that the creative industry is targeting a $100 billion contribution to the country’s Gross Domestic Product by 2030.
Besides, Musa-Musawa said that the industry is also targeting creating 2 million jobs by 2027.
She spoke at the management retreat of the ministry and its agencies held on Wednesday in Abuja, with the theme: ” “Driving Creativity and Innovation Towards Destination 2030” .
She stressed that the ministry and its agencies are committed to the country’s cultural expasnion, so as to harnest the diversity of the people.
She said, “We have committed to doing economic expansion where we believe that with the strategic roadmap that we have in place we would be able to contribute $100 billion dollars to increase the GDP by 2030.
“And honestly, it may sound ambitious, but this is extremely doable. We already havr in place a
roadmap which has been endorsed by the President.”
She added that with the brilliant people manning the agencies under the ministry, together they will see how to close all gaps so as to “bring all these values and increase the GDP by 2030 to $100 billion.
She said the sector will be able to replicate the success and contribution of the communication sector.
” I think we can do that. We have a very workable number in the next couple of years. And then what we have envisaged is what was done in the telecoms industry, whereby we saw a leap, we think we can also replicate that within this industry.
“And part of what we want to do and we have committed to is Job creation. Job creation is key.
“And part of what we have said, is that we will contribute 2 million jobs by 2027.
This goal, she said is possible through capacity building, stressing that “The future of Nigeria does not lie in oil. The future of Nigeria lies in the industry, such as creative economy. ”
She saod further, “So we are committed to providing a cutural expansion of Nigeria. Nigeria is one of the most interesting countries in the world, if not the most.
“240 different languages and 240 different tribes. Extremely diverse as Japanese and German, which is hugely diversed with geographical space.
“This is such a strength for us and it is something we just want to leverage on to cultivate in a way that it will give us a global cultural expansion.
” Within that cultural expansion, we want to look at the creative industry to see Nigerian crators, Nigerian talents all over the world are doing great things all over the world they have tried and have succeded.
” They don’t need government but Nigeria needs them and we need them. So it is time we do a handshake with the people within the industry to see how we can use those talent and the interest in the context that Nigeria has to bring value back into the country”.
It is essential that we align our efforts with the Presidential
Priorities set forth by President Bola Ahmed Tinubu.
While calling on staff of the ministry and agrncies under the ministry to align with President Bola Tinubu’s priority areas, the Minister also called for unity and
commitment to ensuring cohesion among all stakeholders
within the Ministry of Art, Culture and Creative Economy.
“Unity is the bedrock upon which we can build a vibrant and
resilient nation. By fostering collaboration and harmony
among our diverse talents and agencies, we can leverage our
collective strengths to overcome challenges and seize
opportunities. Let us stand together in solidarity, united in
our shared vision to elevate Nigeria’s cultural and creative
landscape to new heights of excellence,” she said.
The Permanent Secretary, Ministry of Art, Culture and Creative Economy, Mr. James Sule said, “Without creativity, problem-solving becomes limited to existing paradigms, resulting in incremental improvements rather than ground-breaking advancements.
“Conversely, without effective problem-solving, creative ideas may remain dormant, unable to materialise into tangible outcomes. Accordingly, as a Creative Economy, we must position it at the intersection of contributing immensely to GDP, Innovation, stimulating knowledge and talents, sustainability, relying on the unlimited input of creativity and intellectual capital.”
