…Two buy two dialysis machines for UNIABUJA
African fashion house, AFRICANA is to sponsor one free dialysis treatment for persons with kidney problem in FCT.
Besides, the foundation plans to raise funds for two dialysis machines for the University of Abuja Teaching Hospital (UATH).
The aim is to be able to provid free treatment as a part of Africana’s commitment to social responsibility, thereby blending the world of fashion with a deep sense of empathy and care for the community.
The CEO, AFRICANA’s Fashion, Charles Oronsaye made the disclosure during its runway show to showcase its latest SS24 collection, ‘The art of life’, in collaborations with Tecno, The Macallan, MAC, and Kairos Hof on Sunday in Abuja.
Speaking on his motivation, the Africana CEO stated, “Setting up this foundation reflects my lifelong aspiration to use fashion as a force for good, aiming to support underprivileged communities and demonstrate the potentially impactful role of our industry in societal welfare.
“The foundation is basically geared towards the health sector. As a brand, one of our social good this year is to raise money for us to buy two dialysis machines that will run at the University of Abuja teaching hospital, one treatment per person for free and we hope to use sales of our products to raise that fund and enjoin all our partners and customers to that effect. So we are trying to not only show our dexterity in fashion, we are saying that we have empathy and humanity in us as well.”
Speaking on how the brand has contributed to the economic positively and improved the rates of unemployment in the country, Charles said, “We have 300 people on set today, we feed them breakfast, lunch and dinner and everybody is been paid, none is voluntarily, everyone is been catered for. And as a brand, we have over 75 staff, this is primarily from our pocket and we have decided to do this ourselves. This is our first run way event, so we want to expand the process, we want to expand our CSR on our consumer range and reach. we are currently in three countries, Senegal, Abidjan and Nigeria.
“This has been my childhood dream and an inspiration to many upcoming fashion brands in Nigeria. To those seeing this, is an avenue to say, you don’t need to wait, you can save up and do it on your own and the world will applaud you”. he added.
Speaking on the fashion event, Charles said, “It is a runway event unveiling the collection called Art of Life and we are using that medium to bring about two things, we are showing creativity in the city of Abuja, and we are showing culture as well and we are using this avenue to make known our charity foundation as well.”
The runway featured a range of designs which includes, Art of Living (Lounge Wear) Effortlessly stylish loungewear that creates a relaxed atmosphere, Art of Culture (Kaftans and Agbada) Elegant traditional African attire that celebrates our society’s rich
heritage, Art of Urban (Street Wear) Contemporary streetwear with vibrant African inspired art.
Others designs featured in the show is, Art of Motion; Travel essentials featuring masterfully crafted leather good.
