By: Mercy Peter
The Zuma International Film Festival 2024 Kicks Off in Abuja on Monday 02 December 2024.
The Managing Director and Chief Executive of the Nigerian Film Corporation (NFC), Dr Alli Nuhu in his opening remark described the cinema as a tool for cultural exchange and societal change.
ZUFF is set to run from December 1st to 5th, with the theme “Digital Renaissance: Embracing the Future”, highlighting the transformative role of technology in cinema.
Nuhu who also doubled as the Chairman of the Festival’s Central Planning Committee, said “Cinema, from the Nigerian perspective, is more than just entertainment—it is a profound collective activity that celebrates heritage and fosters global unity.”
He said the theme for this year’s festival underscores the pivotal role of digital technology in connecting Nigerian filmmakers to global audiences.
Dr. Nuhu described the “Digital Renaissance” as a call to leverage emerging technologies to enhance storytelling and amplify Nigerian voices worldwide.
“It is a call to adapt to the changing landscape of digital media, harness the power of technology to tell our stories, showcase our culture, and promote our values. By doing so, we can truly embrace the future.
“Digital technology has not only democratized filmmaking, giving a voice to the voiceless, but it has also expanded the horizons of our imagination, allowing us to explore new realms and push the boundaries of our creativity.” Dr Nuhu said.
Furthermore, he applauded the Nigerian film industry for its significant economic impact and cultural contributions, bolstered by events like ZUFF.
“Our unwavering commitment to hosting this festival annually is a testament to the belief in the transformative power of cinema. The economic impact of past editions has sparked increased interest and stakeholder participation in Nigeria’s film industry. The support from our domestic and international partners has been instrumental in achieving the festival’s objectives.”
Dr. Nuhu also charged practitioners on the need for them tell stories that unites the country.
“Let us tell stories that matter—stories that heal, inspire, and unite.”
He said with an impressive program and a strong focus on innovation, ZUFF 2024 promises to set a new benchmark for celebrating African cinema on the global stage.
In her goodwill message, the Honorable Minister of Arts, Culture, Tourism, and Creative Economy, Barrister Hanatu Musawa, commended the NFC and the Federal Capital Territory Administration for their collaborative efforts. Represented at the opening by the Special Adviser to the President on Creativity, Mr Prince Baba Agba, the Minister expressed optimism about the festival’s role in achieving the *Destination Nigeria 2030* vision.
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